Media Center

Little Étoile has been positively received in the national media spotlight since launching in April 2020. Take a look at some of our media coverage below
Nutra Ingredient Asia

Immunity and toddler formula: APAC parents leading the way in prioritising immune health - Survey

August 2021

Mothers in Asia-Pacific are prioritising immune health benefits when selecting toddler formulas, more so than their peers from the US, according to new data.

A total of 2,334 mothers with at least one toddler and residing in six APAC countries (Singapore, China, Australia, Indonesia, Vietnam, Thailand) and the US participated in an online survey conducted by Australian pharma and nutraceutical company Max Biocare between March to April 2021.

The survey found that nutrition topped the list in qualities looked for in toddler milk at 51.5%, followed by brand (18.9%), and shelf life (9.3%).

…………….

Nutra Ingredient Asia

Max Biocare launches new infant and toddler formula division under Little Etoile brand

August 2021

Australian pharma and nutraceutical company Max Biocare has expanded its baby food brand Little Étoile with a new infant and toddler formula range.

The new range, Little Étoile Nutrition, was launched first in Australia, and recently exported to Singapore.

This follows the debut of Little Étoile Organic’s baby food pouches in 2018 in Australia.

Undertake a First Aid and CPR course so that you know how to treat your baby if they do choke.

Baby Formula

The idea for Little Étoile Nutrition came on the back of requests from distributors and retailers for a premium formula range.

“It’s hard in this area to come up with something really new as safety is of utmost importance and it takes a long time to establish safety on new ingredients​”,  said Francis Tang, regional sales lead (Asia) at Max Biocare.

…………….

Nutra Ingredient Asia

Asian Mothers’ perceptions about children’s nutritional milk products

August 2021

Consumers rely on industry to provide safe and effective nutritional products for their children. Asian parents tend to be more sensitive to their infants’ and children’s nutritional needs. This may be based on an awareness of the health consequences of undernutrition, especially in developing countries.

UNICEF estimates that 31.5% of children under 5 in ASEAN countries are affected by growth stunting, while 38% suffer from anemia[1]​​. These are problems caused by undernutrition or an absence of key nutrients in the diet. Meanwhile, overnutrition is on the rise, and although it is a sign of emerging economic prosperity, it quite often means more empty calories and less nutrient value.

One assumption is that Asian parents want their children to grow up strong and smart, so they see infant and children’s nutrient milk products as a convenient way of providing all the essential nutrients to support physical and intellectual development.

…………….

the Asian parent

Best Stage 3 Formula Milk Singapore: Top Brands to Supplement Growth

17 June 2021

Every mother wants only the best for their precious child. They would do anything to support the growth and development of their little baby. Proper nutrition and a healthy diet is paramount when it comes to helping your little one reach their fullest potential.

When your child turns 1 year old, they are ready to transition to stage 3 formula milk. At this age, formula milk is meant to supplement a conventional healthy diet of fruits, vegetables, grains and meat. Step 3 formula will provide additional essential nutrients that ensures your toddler gets everything they need to grow. But with so many options to choose from, how do you pick the best stage 3 formula for your toddler?

…………….

Bounty Parents

10 nutritionist-approved ways to make healthy food choices for your baby or toddler

19th August 2020

Wondering how to help your little one establish healthy food choices for life?

Leading pre and postnatal dietitian, Melanie McGrice, discusses her key tips.

1. Start good habits early – don’t want your kids eating in front of the television? Dream of your family sharing dinners together? Now is the time to start.

2. Offer healthy foods and let your bub determine the amount – were you made to sit at the table until you’d finished every last bite?

3. Pack a bag – babies and toddlers need to snack regularly. It’s easy to head out the door only to discover that your little one is hungry AGAIN and the healthiest options available are sugar-filled muffins from the local café.

…………….

Kiddipedia

Introducing Solids Safely: 4 Dietitian Tips

20th July 2020

Introducing solids to your little one is an exciting, but scary time. Your little one is growing up! Obviously, great nutrition is essential, but what else do you need to consider to ensure solids are introduced safely? Consider these 4 tips…

1. Minimise choking risks – Until your baby is competent at chewing their food, it’s safest to provide them with pureed foods, or foods cut up to a size smaller than a pea. Try these tips:

  • Ensure that your child sits quietly and concentrates while they eat instead of running around or lying down;
  • Cook, grate or mash hard foods such as carrots and apples until your child can chew them;
  • Cut grapes and cherry tomatoes into halves or quarters so that your baby doesn’t choke on the skin;
  • Undertake a First Aid and CPR course so that you know how to treat your baby if they do choke.

…………….

Herald Sun

Alex has a healthy attitude towards life in lockdown

19th May 2020

With two kids under four, Collingwood WAG Alex Pendlbury is used to juggling duties. But with husband Scott now interstate at the Magpies’ AFL hub, she’s revealed just how ‘hard’ the new reality really is …………….

Ticker

Melanie McGrice talks choosing healthy baby food products and Little Étoile Organic

06th July 2020

Melanie McGrice speaks on the Ticker Jumpstart morning show with hosts Alana McLean and Benjamin Norris about how to choose the healthiest baby food. They discuss how to interpret labels, the importance of choosing organic, exposure to heavy metals, allergen claims and why she recommends the Little Étoile Organic range. ………….

Nutra Ingredient Asia

Immunity and toddler formula: APAC parents leading the way in prioritising immune health - Survey

August 2021

Mothers in Asia-Pacific are prioritising immune health benefits when selecting toddler formulas, more so than their peers from the US, according to new data.

A total of 2,334 mothers with at least one toddler and residing in six APAC countries (Singapore, China, Australia, Indonesia, Vietnam, Thailand) and the US participated in an online survey conducted by Australian pharma and nutraceutical company Max Biocare between March to April 2021.

The survey found that nutrition topped the list in qualities looked for in toddler milk at 51.5%, followed by brand (18.9%), and shelf life (9.3%).

…………….

Nutra Ingredient Asia

Max Biocare launches new infant and toddler formula division under Little Etoile brand

August 2021

Australian pharma and nutraceutical company Max Biocare has expanded its baby food brand Little Étoile with a new infant and toddler formula range.

The new range, Little Étoile Nutrition, was launched first in Australia, and recently exported to Singapore.

This follows the debut of Little Étoile Organic’s baby food pouches in 2018 in Australia.

Undertake a First Aid and CPR course so that you know how to treat your baby if they do choke.

Baby Formula

The idea for Little Étoile Nutrition came on the back of requests from distributors and retailers for a premium formula range.

“It’s hard in this area to come up with something really new as safety is of utmost importance and it takes a long time to establish safety on new ingredients​”,  said Francis Tang, regional sales lead (Asia) at Max Biocare.

…………….

Nutra Ingredient Asia

Asian Mothers’ perceptions about children’s nutritional milk products

August 2021

Consumers rely on industry to provide safe and effective nutritional products for their children. Asian parents tend to be more sensitive to their infants’ and children’s nutritional needs. This may be based on an awareness of the health consequences of undernutrition, especially in developing countries.

UNICEF estimates that 31.5% of children under 5 in ASEAN countries are affected by growth stunting, while 38% suffer from anemia[1]​​. These are problems caused by undernutrition or an absence of key nutrients in the diet. Meanwhile, overnutrition is on the rise, and although it is a sign of emerging economic prosperity, it quite often means more empty calories and less nutrient value.

One assumption is that Asian parents want their children to grow up strong and smart, so they see infant and children’s nutrient milk products as a convenient way of providing all the essential nutrients to support physical and intellectual development.

…………….

The Asian Parent

Best Stage 3 Formula Milk Singapore: Top Brands to Supplement Growth

17 June 2021

Every mother wants only the best for their precious child. They would do anything to support the growth and development of their little baby. Proper nutrition and a healthy diet is paramount when it comes to helping your little one reach their fullest potential.

When your child turns 1 year old, they are ready to transition to stage 3 formula milk. At this age, formula milk is meant to supplement a conventional healthy diet of fruits, vegetables, grains and meat. Step 3 formula will provide additional essential nutrients that ensures your toddler gets everything they need to grow. But with so many options to choose from, how do you pick the best stage 3 formula for your toddler?

…………….

Bounty Parents

10 nutritionist-approved ways to make healthy food choices for your baby or toddler

19th August 2020

Wondering how to help your little one establish healthy food choices for life?

Leading pre and postnatal dietitian, Melanie McGrice, discusses her key tips.

1. Start good habits early – don’t want your kids eating in front of the television? Dream of your family sharing dinners together? Now is the time to start.

2. Offer healthy foods and let your bub determine the amount – were you made to sit at the table until you’d finished every last bite?

3. Pack a bag – babies and toddlers need to snack regularly. It’s easy to head out the door only to discover that your little one is hungry AGAIN and the healthiest options available are sugar-filled muffins from the local café.

…………….

Kiddipedia

Introducing Solids Safely: 4 Dietitian Tips

20th July 2020

Introducing solids to your little one is an exciting, but scary time. Your little one is growing up! Obviously, great nutrition is essential, but what else do you need to consider to ensure solids are introduced safely? Consider these 4 tips…

1. Minimise choking risks – Until your baby is competent at chewing their food, it’s safest to provide them with pureed foods, or foods cut up to a size smaller than a pea. Try these tips:

  • Ensure that your child sits quietly and concentrates while they eat instead of running around or lying down;
  • Cook, grate or mash hard foods such as carrots and apples until your child can chew them;
  • Cut grapes and cherry tomatoes into halves or quarters so that your baby doesn’t choke on the skin;
  • Undertake a First Aid and CPR course so that you know how to treat your baby if they do choke.

…………….

Herald Sun

Alex has a healthy attitude towards life in lockdown

19th May 2020

With two kids under four, Collingwood WAG Alex Pendlbury is used to juggling duties. But with husband Scott now interstate at the Magpies’ AFL hub, she’s revealed just how ‘hard’ the new reality really is …………….

Ticker

Melanie McGrice talks choosing healthy baby food products and Little Étoile Organic

06th July 2020

Melanie McGrice speaks on the Ticker Jumpstart morning show with hosts Alana McLean and Benjamin Norris about how to choose the healthiest baby food. They discuss how to interpret labels, the importance of choosing organic, exposure to heavy metals, allergen claims and why she recommends the Little Étoile Organic range. ………….