Australian pharma and nutraceutical company Max Biocare has expanded its baby food brand Little Étoile with a new infant and toddler formula range.
The new range, Little Étoile Nutrition, was launched first in Australia, and recently exported to Singapore.
This follows the debut of Little Étoile Organic’s baby food pouches in 2018 in Australia.
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The idea for Little Étoile Nutrition came on the back of requests from distributors and retailers for a premium formula range.
“It’s hard in this area to come up with something really new as safety is of utmost importance and it takes a long time to establish safety on new ingredients”, said Francis Tang, regional sales lead (Asia) at Max Biocare.